Social Media

SYLLABUS

The Syllabus sets out the specific knowledge and skills that make up this module, as informed by input from subject matter experts from a wide range of computer societies and organizations.

Goal of the course

Develop knowledge and skills in using social media resource
To know the fundamentals of creating and managing social media presence
Different social media platforms can target different audiences
Follow relevant news feeds
Be aware of the responsibilities associated with the safe use of social media
The importance of managing online reputation
New Opportunity
Understand what Social Media is

Social Media is transforming many aspects of modern society, as it has had a radical effect on the way we communicate with each other. Share, Exchange, info, ideas, video, etc.

Facebook/Twitter : allow us to instantly share our thoughts and ideas with others

Flickr/YouTube : allow us to upload photos/video

LinkedIn : allows us to make new connections and source new business

Google+ : allows users to share content with others, and also enable us to engage in video chat with up to 10 people

OBJECTIVE
Know the fundamentals of creating and managing social media presences on common social media platforms both for personal and business purposes.
Understand how different social media platforms can be used by organizations to target different audiences,
Understand how various social media platforms can be used to promote their organization as well as its products and services.
Be aware of the responsibilities associated with the safe use of social media and will be aware of privacy and data protection issues
Appreciate the importance of managing online reputation and will understand the need for organizations to have a social media online reputation plan.
Know how to develop a simple social media policy document for an organization to monitor online conversations.
Understand how to prevent a social media crisis and how to respond to such a crisis